42 Below
What's up with the 42 Below vodka ads? AdFreak points out that even though the company is attempting to sell it's product to the gays (they sponsor gay ski weekends and the Hiro Party), the ads just end up being offensive. Regardless of the use of blatant stereotypes (that are never reversed) and poor art direction, the ads reek of the humor found in high school locker rooms everywhere.
See for yourself: Gay Ad (approved by 'two fags and a queer') and Hero Ad
Besides the content of the ads themselves, I also found it a bit odd that one of the online ads is in the directory 'gay'. I mean, really. Are the other ads in a directory called 'straight'?
Am I being overly sensitive? Perhaps. Will I try 42 Below vodka anytime soon? Not unless they send me a case to drink with my gay friends.
Maybe 42 Below should hire some gays to do their gay marketing. They will, at least, be able to tell what will be funny to those holding the "mighty pink dollar."
See for yourself: Gay Ad (approved by 'two fags and a queer') and Hero Ad
Besides the content of the ads themselves, I also found it a bit odd that one of the online ads is in the directory 'gay'. I mean, really. Are the other ads in a directory called 'straight'?
Am I being overly sensitive? Perhaps. Will I try 42 Below vodka anytime soon? Not unless they send me a case to drink with my gay friends.
Maybe 42 Below should hire some gays to do their gay marketing. They will, at least, be able to tell what will be funny to those holding the "mighty pink dollar."
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